Post by mdjuwel0203 on Nov 12, 2024 10:10:28 GMT
This indicator can calculate the ratio of revenue to costs, such as the list of potential customers generated through e-newsletter marketing, and the number of customers these lists can create. Potential (real) revenue, etc. Email conversion rate (Conversion rate) Since "conversion" is used to measure the achievement of goals, this indicator is the most critical indicator among all indicators that can highlight the success of e-newsletter marketing. For example, an e-newsletter campaign targeting product shopping guides should be measured by the final number of orders placed. Why is this important? Although the numbers in the figure below are fictitious, they are common mistakes in practice.
In order to increase the number of letters opened bulk sms master and the click-through rate, Letter A used the title killing method + deceptive clicks. In contrast, Letter B provides the correct information to the recipient. Although letter A has a clear advantage in terms of clicks, the actual number of purchases is greater than letter B. Therefore, in order to avoid losing strategic focus due to setting wrong goals, before starting to plan an e-newsletter, we must first understand the significance of this e-newsletter in overall marketing and give corresponding goals. Find the right metric Each company's goals for using e-newsletter marketing are different.
Even for the same company, the goals of e-newsletter marketing may change due to the development stage and the passage of time. But whatever your goals, the most important thing is to clearly define what results you expect from your newsletter marketing. Common goals and corresponding indicators: Information transmission – number of letters opened (rate) Website traffic – number of clicks (rate) Lead to purchase – number of conversions (rate) the next step is to ensure that the e-newsletter is being sent and that the data can be collected correctly.
In order to increase the number of letters opened bulk sms master and the click-through rate, Letter A used the title killing method + deceptive clicks. In contrast, Letter B provides the correct information to the recipient. Although letter A has a clear advantage in terms of clicks, the actual number of purchases is greater than letter B. Therefore, in order to avoid losing strategic focus due to setting wrong goals, before starting to plan an e-newsletter, we must first understand the significance of this e-newsletter in overall marketing and give corresponding goals. Find the right metric Each company's goals for using e-newsletter marketing are different.
Even for the same company, the goals of e-newsletter marketing may change due to the development stage and the passage of time. But whatever your goals, the most important thing is to clearly define what results you expect from your newsletter marketing. Common goals and corresponding indicators: Information transmission – number of letters opened (rate) Website traffic – number of clicks (rate) Lead to purchase – number of conversions (rate) the next step is to ensure that the e-newsletter is being sent and that the data can be collected correctly.